AI Insights · Timothy · July 2025
Top 5 Personalization Apps Performance in Latin America Q2 2025
Explore the performance trends of the top personalization apps in Latin America during Q2 2025, featuring data from Sensor Tower.
In the second quarter of 2025, the personalization apps market in Latin America displayed notable trends. Here's a breakdown of the top five apps based on Sensor Tower data.
ThemeKit - Themes & Widgets saw a fluctuating revenue pattern, closing the quarter at around $373 weekly. Downloads peaked early in April with over 400K, and active users remained robust, maintaining over 2M throughout the quarter.
Find Phone Anti-theft No Touch experienced a decline in weekly downloads from 580K to about 54K by the end of June. Revenue remained low, peaking at $24, while active users hovered around 1M, peaking briefly at 1.2M mid-June.
WidgetKit-OS18 Themes & Icons exhibited steady growth in active users, reaching over 418K. Its downloads also showed a positive trend, climbing to nearly 325K by the end of the quarter. Revenue varied, ending June at $449.
Lucky Reais: Play & Win had a significant surge in downloads, peaking at 414K in early June. Although revenue was not reported, active users rose steadily, reaching a high of 266K mid-June.
Themes - Wallpapers & Widgets demonstrated strong growth in downloads, hitting a peak of 448K in early June. Revenue increased consistently, ending June at $262, while active users also saw a rise, reaching 1.7M at the quarter's close.
These insights provide a comprehensive view of the personalization apps landscape in Latin America for Q2 2025. For more detailed analysis, visit Sensor Tower.
